The Paid Social Teams in On-Demand Marketplaces, such as Food Delivery, Table Booking or Wellness Services are trying to empower merchant partners to become digital advocates for their service, by providing brand content in an unstructured manner

Account Management and Sales teams don’t have a way of understanding consumer engagement for their service across the digital channels of their portfolio of merchant partners

An integrated dashboard for merchants, to better manage all of their Social Media and Online Reviews in one place, and to receive customised Social Media Content and Sponsored Advertising for the service!

Campaign Management tools for Marketing departments and Agencies to set up customised Social Media Content and Sponsored Advertising for each affiliated merchant at scale.

A Console for Account Management teams to view macro consumer engagement data on a National or Regional basis for their portfolio of affiliated merchants

On-Demand Marketplaces can have an infrastructure in place for the ongoing digital transformation of their local merchant partners to brand advocates at scale