Customer Marketing and innovation teams wish to digitally transform their activities with Salon partners, so that they become digital advocates for their professional cosmetics brands, which is currently being attempted through the provision of brand content and advertising spend in an unstructured manner.
Account Management and Sales teams don’t have a way of understanding consumer engagement for their brands across the digital channels of their portfolio affiliated salons.
An integrated dashboard for Salons, to better manage all of their Social Media and Online Reviews in one place, and to receive customised Social Media Content and Sponsored Advertising for the brands that they stock!
Campaign Management tools for Marketing departments and Agencies to set up customised Social Media Content and Sponsored Advertising for each affiliated Salon at scale.
A Console for Account Management teams to view macro consumer engagement data on a National or Regional basis for their portfolio of affiliated Salons
Professional Cosmetics brands can have an infrastructure in place for the ongoing digital transformation of their local salon partners to brand advocates at scale