Customer Marketing and innovation teams wish to transform their activities with On Trade partners, so that they become digital advocates for their portfolio of brands, which is currently being done through the provision of brand content and advertising spend in an unstructured manner.
Account Management and Sales teams don’t have a way of understanding consumer engagement for their brands, across the digital channels of the portfolio of affiliated pubs and restaurants that they work with.
An integrated dashboard for Pubs & Restaurants, to better manage all of their Social Media and Online Reviews in one place, and to receive customised Social Media Content and Sponsored Advertising
Campaign Management tools for Marketing departments and Agencies to set up customised Social Media Content and Sponsored Advertising for many affiliated On Trade partners
A Console for Account Management teams to view macro consumer engagement data on a National and Regional basis for their portfolio of affiliated pubs & restaurants
Beverage brands can have an infrastructure in place for the ongoing digital transformation of their On-Trade partners to brand advocates at scale